I attended President Jeff Gordon's presentation on "What's new with the ABA?" at the Midwest Birding Symposium. He handed out ABA pass-along cards, which were discussed on the ABA Blog and ABA Facebook page. For the rest of the symposium, I carried my ABA cards in my name badge holder, which perfectly exposed the awesome Louise Zemaitis rendering of the ABA Bird-of-the-Year, the American Kestrel. Several other birders asked me what that card was, so I gave them one...a little invitation to learn more about the ABA and to consider joining. This was very effective ABA marketing in the bird festival setting.
![](http://3.bp.blogspot.com/-As4Pr5mVeOs/ToMgHZsLIhI/AAAAAAAAA2U/UnUfW7U5KWE/s640/ABA+Pass-Along+Card+-+front.jpg)
President Gordon also mentioned that if you were serious about being an ABA advocate-recruiter-missionary-ambassador-promoter, then you could email the ABA and request some cards printed with your information in the customize-able section on the back of the card. Below is a mock-up I made for myself. I don't know that the ABA would have the budget to print color logos and whatnot, but wouldn't this be a nice card to share with other birders and non-birders alike. What a great way to share the message of the ABA, invite folks to become new members, and provide a communication link between you and the people you meet while birding.
![](http://1.bp.blogspot.com/-EFsGVDEI-Ts/ToMgG08Sn5I/AAAAAAAAA2Q/bCT9lc_QM2U/s640/ABA+Pass-Along+Card+-+back+-+customized+copy.png)
Wow, how cool is that? I want some!ultdm
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